An essential part of the hierarchy, and one of the key focuses of Bryden Wood’s design approach is DfMA, which enables substantial embodied carbon reduction and creates synergies to further reduce operational carbon.
“I’m holding on some days because I’m getting knocked over from the shift!”.The thing that will make the biggest difference at the moment, she says, is the productisation - connecting those products upfront in the platform to provide connectivity for designers and makers.. “And I think that's why what you're doing at Bryden Wood is so cool.
We need to enable a connected ecosystem and a connected tissue between all these foundational products to really make this work.And I see examples of it all the time.”.Marks talks about the convergence that’s happening between industries, companies, processes and products.
The world is getting smaller than it ever was before, she says, and it’s creating greater opportunity.She points out that 10-15 years ago she wouldn’t have been able to get in the room with the kinds of big companies she’s meeting with now.
These days they’re coming to her for help and she’s passionately excited about the change happening right before her eyes.. “What we have to recognise,” she says, “is we're counting on each other, and we have to make sure that we're all doing the right things because it’s so connected.”.
She reminds us that.Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
Available to purchase at.The bio-revolution.The term 'bio-revolution' refers to the recent and rapid progress in the field of life sciences, driven by significant scientific breakthroughs and advancing technologies like AI, automation, and genomics.
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